Onyapreneur: Izzi Dymalovski, Founder of Luv Ur Skin
Tell us about Luv Ur Skin: Luv Ur Skin is a range of natural skincare products developed by me, that have been created using specifically selected natural ingredients and key plant extracts to ensure girls have the best possible chance to keep their skin clean, clear and healthy. It is the only range for girls to be formulated with the plant extract Plantolin®, that comes from the Australian Native plant Centipeda cunninghamii and provides a gentle, effective and natural solution for young girls. My products are also not tested on animal and Australian-made.
What inspired you to start Luv Ur Skin? I was inspired to start Luv Ur Skin because I noticed a real gap in the skincare category for a range of natural products that would be suitable for young girls skin. Along the way of developing the products and handing them out to my friends as samples, I noticed that a lot of them were really excited to get into a skincare routine that would take care of their skin, while having fun doing it. I was really shocked that I was enable to encourage girls to develop healthy lifestyle habits but felt really good about the results. I’m also very passionate about being inclusive and supportive of diversity, one of the most important things I wanted to do with my brand was to raise awareness of issues facing teens. Hence, my brand ethos is “Because every girl deserves to be confident in her own skin”, because I’m a strong believer that no one should be excluded or feel insecure in their own skin.
Tell us about your career and background: Well, seeing as I’m in high school, this has been my first career opportunity so far and most likely the start to my long career in the skincare industry. But I’m definitely not complaining - creating my own skincare company and being my own boss has been a fantastic first job to have!
Describe a typical day for you: No day is typical being a teen entrepreneur. I’m still in school, so managing my schoolwork along with the business management of Luv Ur Skin has been quite an interesting challenge. Some days I go straight from school to formulating new products or brainstorming marketing strategies with my team, with a few all-nighters along the way! Everyday is different and may be stressful, but it’s definitely worth the late nights and extremely rewarding in the end.
What advice do you have for those wanting to start a business? You don’t always need a lot of money to start an idea; you just need to believe in what you are doing. It took me five years to get my brand ready to launch and lots of challenges along the way (and a lot of setbacks) but I really believed in what I wanted to do and so every time something went wrong I’d go back and try approaching it a different way. At the end of the day make sure whatever you do you are passionate about and always remember to have fun doing it, or it’s not worth doing.
What’s next for you, and Luv Ur Skin? Next I’m extending my range of skincare products to include face masks, scrubs and other natural and fun products. I’ve spent the last year focusing on developing, creating and testing new products for my range, which are now ready to be introduced into the market with the final stages in place. The Luv Ur Skin brand is also going be branching overseas, due to such a major interest internationally, especially in the Asian and European market. This means I will also be working towards customizing my products to suit more independent markets internationally, and to see where this leads me and Luv Ur Skin in the future. It’s a very exciting and busy few years ahead for Luv Ur Skin!